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Design between digital technology and natural materials. Concept store and craftsmanship

The interior of the West Village shop, for the luxury brand FEIT, by Jordana Maisie Design Studio features a unique design, with an aesthetic characterised by geometric shapes made of wood, which gives priority to craftsmanship and innovation.

The interior of the West Village shop, proposed by Jordana Maisie Design Studio for the FEIT brand, has an original identity that gives priority to process, craftsmanship and innovation. Its geometric shapes, which characterize the project and its aesthetics create relationships between emptiness and volume.

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Another project by Jordana Maisie Design Studio, again for the same FEIT brand, Prince Street Flagship, Installation Two, includes a wooden palette with cuttings that create glimpses, whether you look from inside the shop on the street or vice versa, from the street in the shop

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JMDS aimed to discover the relationship between what can be done manually and what is done by the machine. Each shape is unique: cut and polished by hand and put together in modules off-site by the production team, making it possible to create a complex construction sequence on site.

shop-showcase-wooden-slats-new-york-shoe display-play-lights-shadows-horizontal-craftsmanship-innovation-geometry-aesthetics-empty-volume-wood-birch-transparency

JMDS aimed to discover the relationship between what can be done manually and what is done by the machine. Each shape is unique: cut and polished by hand and put together in modules off-site by the production team, making it possible to create a complex construction sequence on site.

shop-showcase-wooden-slats-new-york-shoe display-play-lights-shadows-horizontal-craftsmanship-innovation-geometry-aesthetics-empty-volume-wood-birch-transparency

Thanks to the mirror, the space appears to be more open and increases the transparency of the birch installation. Together, architecture and lighting design interplay with the perception of depth when trying to distinguish boundaries in space. As far as electric lighting is concerned, it will change according to season and temperature in summer, autumn, winter and spring.

shop-showcase-wooden-slats-new-york-shoe display-play-lights-shadows-horizontal-craftsmanship-innovation-geometry-aesthetics-empty-volume-wood-birch-transparency

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